Website Case Studies

 

Kodak

Link to website
Link to branding case study

  • Introduce Kodak’s refocused business strategies

  • De-clutter and bring warmth back into the brand

  • Appeal to a wider community, moving away from a B2B model

 

Before

Kodak before.jpg

After

Kodak after.jpg
 

Huffpost

Link to website
Link to branding case study

  • Re-introduce The Huffington Post as HuffPost

  • Reposition the brand with a new voice, logo and look for its new editor-in-chief

  • Make a bold mark in a new era of news

 

Before

Kodak before med2.jpg

After

Huffpost after.jpg
 

Modern Meadow

Link to website

  • Reposition Modern Meadow as an advanced materials lab

  • Elevate the visual appeal of the product

  • Introduce their new headquarters and team with a brand film

 

Before

MM before.jpg

After

MM AFTER.jpg
 

5+ Architects

Link

  • Re-orient the website to be more human and visual

  • Quickly demonstrate the wide variety of project types

  • Reduce the amount of clutter and the density of text

 

Before

5Plus before.jpg

After

5Plus After.jpg
 

Standard Architecture

Link to website
Link to branding case study

  • Make Standard simple, bold and purposeful

  • Feature overview as well as close up shots, to reflect the firm’s attention to detail and materiality

  • Communicate that Standard is timeless

 
Standard after.jpg