VH1 REBRAND

A loving embrace of VH1’s low-brow line-up and fully admits it’s all about guilty pleasures.

 
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VH1 HAD CHANGED THEIR LOGO TOO MANY TIMES TO COUNT.

There was no clear loyalty to  any one logo.

 

 
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The original logo provided the most straightforward, no nonsense approach, which made it the most scalable for mobile and social usage (you can read it at 10x10 pixels). We removed the TV scan lines and swpped the dash for a subliminal plus to help tie the logo to the brand language we developed for the network — connecting short textable, searchable bursts.


THIS IS HOW WE GOOGLE


“What was the name of that BAND + 80S + BIG HAIR + AND I RAN?” We are no longer obligated to remember names, places and events now that we can google it. We connect our memories together with a string of keywords to arrive at the answer (Flock of Seagulls).

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VH1 HAD COME TO STAND FOR SO MANY THINGS, IT WAS HARD TO MAKE SENSE OF IT.

That said, everything could be linked. The key was to create a simple connective tissue, one that could be easily implemented, adapted and instantly understood.

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THE THREE PILLARS OF THE NETWORK INJECTED WITH IM ENTHUSIASM (!)
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PRESS
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Creative Director Keira Alexandra for Gretel