HUFFPOST

A MEDIA PIONEER EVOLVES TO THE NEXT LEVEL

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Under new leadership at the dawn of a new political discourse, The Huffington Post sought to move away from its “first Internet newspaper” origins and cast a wider lens by becoming “the people’s platform.” It also evolved from “The Huffington Post” to the shorter “HuffPost.” 

The project was three-fold: create a new logo with the shortened name, keep the provocative headlines front and center and move the focus of the platform from the Internet to the app.

To achieve this, Work-Order created a symbol made of slashes to form an “H” that bookends all HuffPost content. When in motion, this “H” becomes a metaphor for people coming together, connecting and dividing apart — inclusive and expansive. The bold italic “tabloid” logotype with provocative headlines in between conveys urgency and outrage.

 
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A HEADLINE STYLE THAT EVOLVED INTO AN EDITORIAL STRATEGY.

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Our real role is to stand up for the little guy. to represent people who feel like they don’t have a voice. We are here to listen and to amplify their voices.

 
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— Pablo