SONOS FLAGSHIP

Concept and production for retail activations
Antoine Mauron for Work-Order

From product launches to cultural events, the Sonos flagship store serves as a lively multifunctional hub for music. 

 
Work-Order Sonos
 
 

 

ACTIVATIONS


 
Work-Order Sonos
Work-Order Sonos
 
Work-Order Sonos
HOLIDAY 2016

Graphic patterns applied to the windows enliven the street view and signal new changes inside.

 

Products wrapped in the Sonos holiday pattern were used to signal cash and carry in an otherwise hard to distinguish as retail space.  The wrapping paper was also available for customers to take.

 
Work-Order Sonos
LAUNCHING A NEW PRODUCT

Playbase was Sonos’ first new product launch since opening the flagship store. The front space was reconfigured to be clean and minimal like a gallery.

Work-Order Sonos
 
Work-Order Sonos
 
 
Work-Order Sonos
Work-Order Sonos
Work-Order Sonos
 
CAMPAIGN-BASED

Working from Sonos’ campaign directive, we retooled the messaging to work both visually and verbally in a retail environment.  

 

MOTION


 
 
 
 

CULTURAL EVENTS


Work-Order Sonos Gorillaz
GORILLAZ ALBUM LAUNCH
Work-Order Sonos Gorillaz
Work-Order Sonos Gorillaz
 
Work-Order Sonos Brock Fetch
 
BROCK FETCH PHOTOGRAPHY EXHIBIT
Work-Order Sonos Brock Fetch
 
Q-Tip at the album release listening party

Q-Tip at the album release listening party

A TRIBE CALLED QUEST ALBUM LAUNCH
 
A Tribe Called Quest artwork by Richard Prince

A Tribe Called Quest artwork by Richard Prince

 
 
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COLLATERAL


Work-Order Sonos

From hardware to print pieces, messaging is kept up to date throughout the store.

Work-Order Sonos