Concept and production for retail activations
From product launches to cultural events, the Sonos flagship store serves as a lively multifunctional hub for music.
Graphic patterns applied to the windows enliven the street view and signal new changes inside.
Products wrapped in the Sonos holiday pattern were used to signal cash and carry in an otherwise hard to distinguish as retail space. The wrapping paper was also available for customers to take.
Playbase was Sonos’ first new product launch since opening the flagship store. The front space was reconfigured to be clean and minimal like a gallery.
Working from Sonos’ campaign directive, we retooled the messaging to work both visually and verbally in a retail environment.
From hardware to print pieces, messaging is kept up to date throughout the store.