NEW YORK TIMES VIDEO CAMPAIGN
A launch campaign introducing the world to the revamping of the Times’ video offering.
Pre-roll teases were created by lifting 15 second segments from the video content. The goal was to let the content speak for itself and for them to be easily re-created by the in-house team on a weekly basis.
A second campaign focused on using language for a quicker read. We lifted phrases from the video titles themselves and contrasted them against each other to express the enormity of the range of subject matter.
1. To quickly communicate the breadth, unexpectedness and diversity of The Times Video content.
2. To create a nimble, easily versioned system that The Times' in house team could easily update.