NEW YORK TIMES VIDEO CAMPAIGN

A launch campaign introducing the world to the revamping of the Times’ video offering.

 
 

BEYOND WORDS


Pre-roll teases were created by lifting 15 second segments from the video content. The goal was to let the content speak for itself and for them to be easily re-created by the in-house team on a weekly basis.

 
Work-Order New_York_Times campaign 01
Work-Order New_York_Times campaign 01

X&Y


A second campaign focused on using language for a quicker read. We  lifted phrases from the video  titles themselves and contrasted them against each other to express the enormity of the range of subject matter. 

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OUR GOAL WAS TWO FOLD:

1. To quickly communicate the breadth, unexpectedness and diversity of The Times Video content.
2. To create a nimble, easily versioned system that The Times' in house team could easily update.

Work-Order New_York_Times campaign 06
 
Work-Order New_York_Times campaign 07