Branding and screen strategy for social media’s #1 video news source.
Now This pioneered social video for a generation that consumes news on mobile, with millions of views across Facebook, Twitter, Snapchat and Instagram. The “NT” of their old logo lacked contextual significance.
The new system easily adapts across all Now This’ properties by dropping “THIS” and replacing it with each channel name.
As it‘s imperative to respond instantly to the news cycle, which put the focus on creating a comprehensive set of tools producers can deploy FAST (sometimes as quick as 10 minutes from breaking news to finished video).
ON THE QUICK
The toolkit positions itself right between making the source clearly Now This while not getting in the way of the story’s impact.