NEW YORK TIMES NEWFRONT

360˚ production of the 2015 New York Times newfront event.

 
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A VISUAL THREAD FROM START TO FINISH


Our theme, Every Angle, allowed us to create and produce all aspects of the event to point to a singular theme. The audience takeaway was not only that  the Times’ journalistic range covers every angle but also every medium and platform as well, an important message as they grow from traditional to new media. 

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SEAMLESS ORCHESTRATION FOR A SELECT AUDIENCE.
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THE FLEXIBLE FRAMEWORK HOUSED EVERYTHING FROM THE INVITE TO THE SCREEN CONTENT
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VIOLINS TO VR


“[CEO Mark Thompson’s] intro followed a modernist violin performance from online sensation Caroline Shaw. Her pizzicato reverb was set against a monochromatic, tech-forward backdrop seemingly lifted out of a James Turrell exhibition or a Brian Eno-in-ambient-mode concert.” — Dade Hayes, Broadcasting & Cable

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Guests were invited to experience VRSE’s  virtual reality documentary with Google cardboard about  the photographer JR’s  collaboration with the New York Times.

 
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A LIVE AUDIO INSTALLATION GREETED GUESTS.

Hatfarm  created and performed a live ambient audio installation in the check-in area. As guests walked by, directional speakers isolated different voices from Times Video content. 

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video documentation: Samantha Shannon
photos: Kate Owen