New leadership, new voice, new logo: bold, brave, emphatic.
IN A NEW ERA
HuffPost’s new editorial mission is to provide a platform that presents news in an inclusive and expansive manner. Its goal is to listen to the people and inform both sides.
The new logo puts the focus on the space in between and extending its reach further out into the margins.
The editorial switch is echoed in the update from the original ersatz masthead to the bold italic “tabloid” logo with its plain speaking empathy, urgency and outrage.
The green slashes that bracket the logo send the brand in a forward moving direction and pays homage to HuffPost being the first digital-only news brand.
BOLD, FIERCE HEADLINES
The logo expands to encompass the signature no holds barred headlines. The green forward slashes bracket the headlines, then close coming together to form the H icon.
The social icon for HuffPost collapses the name down to a green square forming an abstract forward slash “H”. The slash is also incorporated into the headline/image “splash pages” that allow stories to travel to social media.
DESIGNED TO DEFY THE OLD DIVIDES
In motion, the H icon is the driving force behind all of the movement– it’s the bookends opening to reveal content.