HUFFPOST

New leadership, new voice, new logo: bold, brave, emphatic.

 
 

A NEW ERA


The new HuffPost provides a platform that presents news in an inclusive and expansive manner. Its goal is to listen to the people and inform both sides.

The HuffPost logo puts the focus on the space between and extends its reach further out into the margins.

 
 
HuffPost Work-Order

The logo expands to encompass the whole headline, the whole story and to open up the story to examination. The green forward slashes bracket the headlines, then close coming together to form the H icon.

 

DESIGNED TO DEFY THE OLD DEVIDES


The editorial switch from internet newspaper with ersatz masthead to the peoples’ platform is echoed in the bold italic logo. And the forward slash shape that brackets the logo pays homage to HuffPost being the first scaled digital-only news brand.

 
 

HEADLINES ARE OUR VOICE


The headlines speak from the HuffPost editorial and visual point of view.

 
FROM “THE INTERNET NEWSPAPER” TO THE PEOPLES’ PLATFORM
bananas republic huffpost work-order
HuffPost Work-Order
 
 
HuffPost Work-Order

THE SLASH “H” ICON


HuffPost Work-Order

The social icon for HuffPost collapses the name down to the slashes forming the HuffPost italic “H”.

 
 
APP LOADING ICON
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MOTION


In motion, the icon is the driving force behind all of the movement– it's the main motivator.