HUFFPOST

New leadership, new voice, new logo: bold, brave, emphatic.

 
Work-Order HuffPost Huffington Post
 
“OUR REAL ROLE IS TO STAND UP FOR THE LITTLE GUY. TO REPRESENT PEOPLE WHO FEEL LIKE THEY DON’T HAVE A VOICE. WE ARE HERE TO LISTEN AND AMPLIFY THEIR VOICES.”
— Lydia Polgreen, HuffPost Editor in Chief
 

IN A NEW ERA


HuffPost’s new editorial mission is to provide a platform that presents news in an inclusive and expansive manner. Its goal is to listen to the people and inform both sides.

The new logo puts the focus on the space in between and extending its reach further out into the margins.

Work-Order HuffPost Huffington Post
 
 
 
Work-Order HuffPost The Huffington Post
 
 
Work-Order HuffPost Huffington Post
FROM “THE INTERNET NEWSPAPER” TO THE PEOPLES’ PLATFORM

The editorial switch is echoed in the update from the original ersatz masthead to the bold italic “tabloid” logo with its plain speaking empathy, urgency and outrage.

The green slashes that bracket the logo send the brand in a forward moving direction and pays homage to HuffPost being the first digital-only news brand.

 
 
bananas republic huffpost work-order
 
 

BOLD, FIERCE HEADLINES


The logo expands to encompass the signature no holds barred headlines. The green forward slashes bracket the headlines, then close coming together to form the H icon.

Work-Order HuffPost Huffington Post
 
 
Work-Order HuffPost Huffington Post

THE SLASH


The social icon for HuffPost collapses the name down to a green square forming an abstract forward slash “H”. The slash is also incorporated into the headline/image “splash pages” that allow stories to travel to social media.

Work-Order HuffPost Huffington Post
Work-Order HuffPost Huffington Post
Work-Order HuffPost Huffington Post
Work-Order HuffPost The Huffington Post
THE BRIGHTENED GREEN ALLOWS THE BRAND COLOR TO BE INTEGRATED INTO THE SITE.
 
Work-Order HuffPost Huffington Post
 

DESIGNED TO DEFY THE OLD DIVIDES


In motion, the H icon is the driving force behind all of the movement– it’s the bookends opening to reveal content.