FREE PRESS SUMMERFEST
Creative direction and production for the annual music and art festival.
Designed to stand out from the cluttered festival landscape, FreePress Summerfest, innovate video marketing and messaging before and during the event. Creating messaging to go on screens on site helped the festival feel more like an event.
98˚ IN THE SHADE
Our involvement with Summerfest begins at pre-ticket sales and extends to the post show wrap up and includes everything from wristbands to stage design, stage video, technology strategy, wayfinding, merchandise, marketing strategy wild postings and more.
All photos by Julian Basel & Roger Ho.