DAY FOR NIGHT

Creation, branding and on site design of a visually immersive art and music festival.

 
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LIGHT + SOUND COLLIDE


 
 

Our motivation was simple: build a more comprehansive festival. Fundamentally change the experience and raise the calibre by considering all the senses — make sound as visual as possible, and in return, make visual art sonic. And do it all in a city known for good food and good weather.

“AN UNMISSABLE CELEBRATION OF CREATIVITY”
— VICE

The goal of the line-up is to combine the the most experimental digital artists from all over the globe with an equally eclectic and international selection of musicians. 

Limb, 2016

Limb, 2016

Michael Fullman, VT Pro, 2016

Michael Fullman, VT Pro, 2016

 
Work-Order Day for Night Aphex Twin

We teased the Aphex Twin logo the day before the 2016 line-up dropped. International press and speculation went wild as the animation went viral.

Aphex Twin, 2016

Aphex Twin, 2016

 

Aphex Twin released a limited edition Day for Night album available exclusively at the festival.

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Björk Digital dj set, 2016

Björk Digital dj set, 2016

“DAY FOR NIGHT IS THE FUTURE OF MUSIC FESTIVALS”
— OBSERVER
Björk Digital vr experience, 2016

Björk Digital vr experience, 2016

 
Nonotak, Shiro, 2016

Nonotak, Shiro, 2016

 

2016 LINEUP


SOUND:
Aphex Twin
ODESZA
Björk Digital
Kaskade
Nick Murphy (Chet Faker)
Travis Scott
Run The Jewels
Banks
Butthole Surfers
Blood Orange
Little Dragon
The Jesus and Mary Chain
Squarepusher
Blonde Redhead
Kamasi Washington
Thundercat
Unknown Mortal Orchestra
RZA feat. Stone Mecca
John Carpenter
Tycho
Ariel Pink
Lightning Bolt
Arca

LIGHT:
Björk Digital
United Visual Artists
Golan Levin
NONOTAK
Shoplifter
Tundra
Robert Seidel
Damien Echols
AV&C + Houzé
Michael Fullman of VT Pro Design
Ezra Miller
Jesse Kanda
Alex Czetwertynski
Herman Kolgen
Various Projects
Children of the Light

 
 
Nonotak, Highline, 2016

Nonotak, Highline, 2016

 

2015 LINEUP


SOUND:
Kendrick Lamar
New Order
Philip Glass
Dillon Francis
Janelle Monáe
Flying Lotus
Death Grips
Madeon
Nicolas Jaar
Psychic TV
CocoRosie
Elliphant
Battles
Dan Deacon
Com Truise
Cazwell
Amanda Lepore
Holly Herndon
Julien Bayle

LIGHT:
Casey Reas
Zach Lieberman
School for Poetic Computation Nonotak Studios
Refik Anadoll
Markus Heckmann
Mark Eats
Kamil Nawratil
Joanie Lemercier
Gabriel Pulecio
Vincent Houzé + AV&C Masomenos
David Cihelna & Gene Han Mathew Dryhurst
Alex Czetwertynski
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NIGHTM0VES

 
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“WONDERLAND IS REAL, AND IT’S CALLED DAY FOR NIGHT”
— NYLON
 
 
 

WANDER, LUST


Giant site-specific art installations were activated across the 1.5 million square-foot decommissioned post office headquarters in downtown Houston. The massive footprint spanned two floors of the sorting facility, the 1960’s lobby and landscaped plaza, loading docks and acres of parking lots, making exploration part of the experience.

Nonotak,  Volume, 2015

Shoplifter, Ghostbeast, 2016

Shoplifter, Ghostbeast, 2016

 
Ezra Miller, Stream, 2016. A 140 foot outdoor audio-reactive projection that responds to musicians on the main stage.

Ezra Miller, Stream, 2016. A 140 foot outdoor audio-reactive projection that responds to musicians on the main stage.

V.I.P. Lounge by Various Projects

V.I.P. Lounge by Various Projects

 

Kamil Nawratil,  TimeSpace, 2015

 
Refik Anadol, The Infinity Room, 2015

Refik Anadol, The Infinity Room, 2015

 
“A TRULY UNIQUE EXPERIENTIAL ENVIRONMENT”
–CULTURE MAP
Kendrick Lamar, 2015

Kendrick Lamar, 2015

 
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MARKETING


 
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WAYFINDING


 
 
 
 
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Wayfinding is a major part of Day for Night– we have to educate people about where they are, and how to get around the campus. Schedules are also important as some visual artists perform away from the 4 stages.

 
 
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LOGO SYSTEM


We created a mark with a two-fold system working with and without the name. Without the name the symbol sits shrouded in mystery. With the name Day for Night, it becomes a clear, bold brand mark. The symbol was used in a pre-launch teaser campaign to get people asking questions. For launch, the brand mark was revealed through an animated rotating logo.

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SCREEN DESIGN


The wayfinding and stage screens become interactive, living things. We custom built software to pull live from social media feeds, custom countdowns, footage playback, Processing driven graphics and festival messaging, which we used to interact with the crowd in real-time. In all, there are over 2,000 editable parameters, as well as the ability to program  the system to run itself.

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“DAY FOR NIGHT IS PUSHING THE BOUNDARIES OF WHAT ONE MIGHT EXPECT FROM THE TYPICAL MUSIC FESTIVAL EXPERIENCE.”
— CONSEQUENCE OF SOUND
 
 
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A MASSIVE JIGSAW PUZZLE


The building of Day for Night is a three-dimensional logistical undertaking . Dozens of artists from around the globe collaborated with hundreds of lighting, rigging, and technicians to build the site specific installations and stages. Each Day for Night takes a year to plan, and about 4 weeks to build.

 
Red Stage, 2015

Red Stage, 2015


STAGE DESIGN


Even the screen shapes were a well considered branding element. Rather than the expected rectangular screens, we created custom shaped LED half-circles to flank the main stage. With every projected image of the musicians, live messaging and way finding, the impact of the brand became indelible. The circular motif is carried across all 4 stages utilizing LED and rear-projection.

 
 
Blue stage, 2016

Blue stage, 2016

Red stage, 2016

Red stage, 2016

Yellow stage, 2016

Yellow stage, 2016

 
 
Travis Scott, 2016

Travis Scott, 2016

 
VT Pro, Bardo. 2016

VT Pro, Bardo. 2016

Run the Jewels, 2016

Run the Jewels, 2016

Bun-B & Z-RO, 2016

Bun-B & Z-RO, 2016

United Visual Artists, Musica Universalis, 2016

United Visual Artists, Musica Universalis, 2016